UNDP strengthened the stakeholders’ capacity to implement a behavioural insights (BI) approach as an innovation to better understand help-seeking behaviors and experiences of gender-based violence survivors. The BI research facilitated the creation of a journey map of survivors, enabling the design of targeted behavioral interventions and the identification of touch points where these interventions can be most effective.
As a result of the BI seminar, over 50 key stakeholders, including policy makers, civil society and academia improved their understanding of behavioural barriers of gender-based violence survivors and showed stronger commitment to prevent and mitigate the risks of gender-based violence. Awareness raising activities have strengthened multi-sectoral partnerships for the coordinated implementation of gender-based violence prevention and eradication.
The social advertising campaign using BI approach has reached over one million Instagram users and led to better understanding of the most efficient method to promote help-seeking behaviour of gender-based violence survivors.
Under the Business and Human Rights project UNDP implements in partnership with the Government of Japan, nearly 150 business professionals from over 90 companies, including over 50 Japanese companies and their business partners, benefited from the human rights due diligence training.
In Indonesia, the systemic causes of gender inequality are rooted into social institutions, norms, laws and practices. One in three women in Indonesia have experienced violence by an intimate male partner during their lifetime. During and in the aftermath of the COVID-19 pandemic, there was a 12 percent increase in gender-based violence cases in the country. 1 To promote gender equality, improve women’s access to justice and ensure that gender-based violence survivors receive adequate services, UNDP piloted a project that utilizes a behavioural change approach. The project aimed to address behavioural barriers that service providers and gender-based violence survivors meet when they deliver or access justice services and to propose recommendations for gender-based violence prevention and response. The project received high-level support from Government counterparts, including the DKI Jakarta Governor and the Ministry of Health and Provincial Health Department. It was implemented due to the support from UNDP’s Global Programme for Strengthening the Rule of Law, Human Rights, Justice and Security for Sustainable Peace and Development.
The main focus of the project 2 was to increase help-seeking behaviour among gender-based violence survivors as a sustainable preventative measure. UNDP convened a Behavioural Insights (BI) seminar where 50 development partners, policy makers and other stakeholders from the Commission on the Protection of Women and Children, civil society and academia committed to further preventing and mitigating the risks of gender-based violence in policy development, service and justice provision through the BI research findings.
The project commenced with immersive research to explore the complexity of help-seeking behaviour of gender-based violence survivors and to understand their perspectives and experiences in help-seeking. The research included unmediated observations and conversations with eight women who participated in the study and their inner circle. The research revealed that sociocultural values and practices had a major influence on the perspective building of gender-based violence survivors and prompted the engagement of the survivors’ inner circle, such as family and friends, as a target audience of the information/awareness-raising campaign. In addition, the research demonstrated that while various services were available, free of charge, in the Greater Jakarta area, the survivors did not use and/or were not aware of them. To change this situation, a social media campaign was designed that reached over one million Instagram users.
In addition, the findings of the research will be used to inform UNDP’s interventions for enhancing access to essential services for gender-based violence survivors, including medical and psychological support, legal services and referral through evidence-based and innovative tools and approaches. These interventions will also serve to facilitate the implementation of the 2022 Law on the Crime of Sexual Violence and will enable the Government to improve the quality and accessibility of services.
In partnership with UNDP Seoul Policy Centre (USPC), UNDP in Indonesia facilitated a study visit to improve the quality of health services responding to gender-based violence, while also promoting a behaviuoral insights approach with Tarakan Public Hospital and Jakarta Health Office, as UNDP’s long-standing partners.
The study visit has resulted in the replication of the Korean Sunflower Center in Jakarta Province and two one-stop centres in West Sumatera Province to increase access for gender-based violence survivors in at-risk areas. 3 In addition to facilitating knowledge exchange with UNDP Seoul Policy Centre and among provinces in Indonesia, this integrated approach promoted national and local ownership in developing tools to ensure the quality of services provided to gender-based violence survivors in the province. The Monitoring and Evaluation (M&E) framework was developed in close consultations with local actors in the health sector. This framework was shared with 32 public hospitals in the province as a Decree by the Provincial Health Department. Finally, UNDP facilitated a side event as part of the Urban 20 4 campaign to promote this innovative intervention service delivery for gender-based violence survivors, with over 17 media stories produced nationally and internationally.
BUSINESS AND HUMAN RIGHTS
In 2023, continuing the partnership between the Government of Japan and UNDP established in 2022 to promote responsible business practices, UNDP conducted five batches of training through the B+HR Academy, a global UNDP initiative on business and human rights (B+HR) training. In total, nearly 150 business professionals from over 90 companies, including over 50 Japanese companies and their business partners, received such training. Subsequently, companies attending the training were invited to individual guidance sessions. Twelve guidance sessions were delivered, benefitting over 50 business professionals. During the training sessions, UNDP Indonesia used "PRISMA", a self-assessment tool developed by the Ministry of Law and Human Rights, to help companies identify operational risks related to human rights abuses and violations. The training sessions received positive feedback as 95 percent of the participants said they were satisfied with the sessions.
Two key events were organized within the project: the inaugural B+HR Academy Regional Human Rights Due Diligence (HRDD) Training for companies in the Southeast Asia region, and the first joint training of UNDP and the International Labour Organization on Responsible Business and Decent Work in Bali in September 2023. The training benefitted over 30 business professionals and included individual guidance sessions for selected companies.